Alicia Simons, MBA, is a personal brand, platform development, and author-driven marketing specialist.
Alicia is the founder and principal of A. Simons Consulting, a marketing firm working with current and aspiring authors and thought leaders to amplify their content in the market.
A strategic marketer with 20 years’ experience, Alicia works hand-in-hand with each client, many of whom are award-winning or best-selling authors. She brings an uncommonly pragmatic approach to her work and quickly becomes a strategist, partner, and trusted voice.
Alicia’s current work builds on her substantial consumer marketing foundation at Campbell Soup Company where she specialized in customer insights, product development, and market messaging as a brand leader with full P&L responsibility in both the U.S. and European headquarters.
Alicia began consulting in 2005 and has garnered a strong professional reputation for her industry knowledge, strategic approach, and her responsiveness and personal touch. Alicia continues to apply a consumer-marketing framework to her work with authors and thought leaders.
In line with her strategic and responsive style, Alicia has built a network of highly-talented professionals with whom she partners to develop or elevate clients’ marketing platforms or help them execute against plan as needed.